lancel
role:
art direction
agency:
the other store
project:
create a new e-shop for the brand, an on-line flagship with a great balance between the brand's world and an easy online purchase.
define Lancel's on-line image that fits their new innovative positioning: beautiful and useful by proposing a totally immersive experience in their universe, its history and values while offering a clear, responsive and ergonomic shopping pattern.
