role:
art direction

agency: 
armstrong agency

team:
guillaume morice
aaryn anderson
thomas jonkajtys

project:

creation of a new and innovative e-shop for the famous japanese’s cosmetic brand in the US.
adaptation of the brand's guidelines on a online shop with a major place for the products' history, philosophy & values.
great focus on the research, technicals and scientifics skills and on the cosmetics benefits and routine.
creation of a engaging and performing customer experience